LA SCOLCA LOOKS TO THE FUTURE, BEYOND COVID-19
How do you see the current situation in general?
“Nothing will be the same as before”…we have been hearing it for weeks; however, the data gathered by Nomisma present a fairly encouraging picture: Italian consumers (85% of the entire population) state to be faithful to their own habits already starting from Phase 2, accordingly with their financial availability. The growth in large retailers does not compensate the stop of consumption outside our homes in the HORECA channel. An investigation of the Vinitaly-Nomisma Wine Monitor Observatory, developed on 1,000 Italian wine consumers, states that for 80% of consumers “after” will be like “before”.
For many the Horeca losses will be penalizing, not compensated by growth in domestic and online consumption, and it will take years to recover. Only in the EU, said OIV, the estimates, with the Horeca sector not working, are about a loss of – 35% in volume and -50% in value for wine. The growth in large-scale distribution, where, however, the offer is much more price-oriented and limited to far fewer players than that of the restaurants industry, are not enough to compensate the overall losses.
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