What is happening in these days in the agriculture, specifically in the vineyards?
For even the most experienced wine industry veteran, Covid-19 represents a unique and very difficult problem. It’s impossible to argue that a shutdown of restaurants and other places where people congregate it isn’t a secondary problem, that the professional future of the restaurateurs, bar owners and sommeliers isn’t now uncertain.
Nothing can make the situation better, or improve it immediately, but there are things that can be done. It’s important to be both compassionate and innovative.
This is not a typical situation, and it does not call for ordinary solutions. For those who have built up strong relationships with customers and the local community, now it could be the time to gently suggest that they should invest in their future enjoyment. For restaurants, that could be in the form of vouchers for future meals and drinks, or even something more inventive. An idea could be, for example, to sell now vouchers for future wine experiences, such as‘A Taste of Gavi’, to be used later. This could be surely really appealing for consumers.