La Scolca in London with Hallgarten & Novum Wines: Gavi dei Gavi Leading the UK Market
The Annual Tasting 2026 – Discover. Taste. Connect.
La Scolca proudly participated in the prestigious Hallgarten & Novum Wines Annual Tasting 2026 in London, one of the most significant events for the UK wine trade. The tasting brought together buyers, sommeliers, restaurateurs and hospitality professionals, reaffirming the strategic importance of the United Kingdom for Gavi dei Gavi, La Scolca’s historic registered label, and one of the most iconic Italian white wines on the international market. La Scolca’s presence in London further strengthens the brand’s positioning within the UK market, where demand for premium Italian white wines continues to grow.
Gavi dei Gavi at the Heart of the London Wine Scene
During the tasting, Gavi dei Gavi Black Label captured significant attention for its refined, contemporary style and timeless elegance. In the UK market — increasingly focused on premium, food-driven white wines — La Scolca confirms its relevance across:
- Fine dining restaurants
- Luxury hospitality venues
- Private members clubs
- Carefully curated sommelier wine lists
The partnership with Hallgarten & Novum Wines, a leading UK wine importer, further strengthens La Scolca’s presence across the on-trade and premium retail channels, consolidating distribution and brand visibility in London and beyond.
Strategic Positioning in the UK Wine Market
The London tasting represented a key milestone to:
- Strengthen UK distribution
- Develop new opportunities within the premium segment
- Increase brand awareness for Gavi dei Gavi and La Scolca wines
London remains one of the most influential global hubs for premium Italian wine, and La Scolca continues to invest in the British market through long-term partnerships and a focused commercial strategy.
La Scolca and Hallgarten: A Partnership for the Future
The collaboration with Hallgarten & Novum Wines represents a cornerstone for La Scolca’s growth in the United Kingdom.
A project that brings together:
- Italian heritage and Piedmont tradition
- International vision
- Strategic brand positioning
- Strong presence within the wine trade
From the hills of Piedmont to the glasses of London’s most prestigious venues, Gavi dei Gavi continues its global journey as a symbol of modern Italian elegance.