Valentino, wine and the elegance of simplicity
A story by Gelasio Gaetani Lovatelli
In a recent article published by Wine News, Gelasio Gaetani Lovatelli shares personal memories of the great designer Valentino, offering a portrait that goes beyond fashion to reveal his relationship with wine.
It was a relationship shaped by daily rituals, convivial moments and thoughtful choices, never driven by excess. Valentino loved to welcome friends, spend time at the table and enjoy wine as a natural part of life. Among the white wines he favored, La Scolca Black Label Gavi stands out — described as Italy’s most “glamorous” white wine, a constant presence at celebrations, major events and meaningful gatherings.
Through Gelasio’s words, wine becomes memory, companionship and quiet elegance. It accompanies simple lunches, ritual aperitifs and long conversations, reflecting a balance between refinement and authenticity — a balance that perfectly mirrored Valentino’s own style.
A meaningful story that weaves together fashion, culture and wine, portraying a man whose greatest luxury was simplicity, expressed not only in his creations but also in the way he lived and shared the pleasures of the table.

