Turin, November 7th, 2025 – On the occasion of the Nitto ATP Finals 2025, Xerjoff, the renowned artistic perfumery Maison based in Turin, celebrates five years of partnership as the Official Sponsor of the world’s most prestigious tennis event on the men’s circuit. To mark this milestone, Xerjoff presents an immersive sensorial experience dedicated to the Torino 21–25 collection, the five fragrances created for each Turin edition of the tournament.
Enhancing this multisensory journey is an exceptional local partner: La Scolca, the historic winery founded in 1919 in Gavi, today an international benchmark for the Gavi dei Gavi®.
“We are proud to stand alongside XERJOFF for this event that celebrates both sport and the deep connection with our territory.
This partnership represents a precious opportunity to express La Scolca’s contemporary and innovative vision, where wine and fragrance meet in a refined sensorial dialogue.
Through this collaboration, we wish to reaffirm our closeness to the world of tennis and, together with a Turin excellence such as XERJOFF, to highlight the creativity, elegance, and authenticity of Piedmont” says Chiara Soldati, CEO & Owner of La Scolca.